New Deal

New Deal sits on the Llano Estacado in Texas, United States, where the nearly level South Plains extend across a high, semiarid tableland northwest of Lubbock. Farming shapes both the settlement and the wider Lubbock County landscape, with cotton among the region’s defining crops and broad roads crossing the open plain. New Deal’s name recalls Franklin D. Roosevelt’s New Deal, the 1930s federal response to the Great Depression, giving this small city an unusually direct link to a formative chapter of U.S. history. Its setting places it within reach of Lubbock’s urban amenities while retaining a rural scale. View additional webcams nearby to better understand how New Deal and the South Plains relate to the surrounding High Plains.

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