South of the Border: I-95 S @ MM 197.6

1 34.49°, -79.33°
About location

Built around a roadside beer stand near the North Carolina line, South of the Border grew into a long-running interstate roadside attraction. Beside Interstate 95 and US Route 301 at South Carolina’s northern edge, its restaurants, souvenir shops and lodging were created for motorists travelling the East Coast. Founded by Alan Schafer in 1950, the business developed its enduring Pedro character and oversized roadside signs, now familiar symbols of American car-travel culture. The site stands in the flat, wooded Atlantic Coastal Plain of the Pee Dee region, where I-95 is a major north–south route. Rather than a conventional town, South of the Border is a purpose-built stop shaped by the highway.

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South of the Border
City South of the Border

South of the Border lies along Interstate 95 at the South Carolina–North Carolina line, amid the level, pine-covered terrain of the Atlantic Coastal Plain. Founded by Alan Schafer in 1950, the long-running roadside complex grew from a beer depot into a conspicuous stop for interstate travellers. Its Pedro mascot, dense collection of billboards and towering sombrero-shaped observation tower have made it an unmistakable feature of this stretch of highway. Restaurants, souvenir shops and family amusements reflect the American tradition of road-trip attractions built to break up a long drive. See how South of the Border fits into the Carolina border country by browsing webcams nearby.

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South Carolina
Region South Carolina

Among the regions of the United States, South Carolina stands out for its sweep from the Atlantic coast and tidal Lowcountry to the foothills of the Blue Ridge. Its shoreline combines barrier islands, salt marshes and estuaries, with Charleston long established as one of the country’s important Atlantic port cities. Fort Sumter, in Charleston Harbor, is where the American Civil War began in 1861. Farther inland, Congaree National Park protects a notable expanse of old-growth bottomland hardwood forest, while Columbia serves as the state capital. Discover other points of interest through webcams located across South Carolina.

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United States
Country United States

The Atlantic, Pacific and Gulf coasts define much of the United States — their ports, fisheries and trade routes have long tied the country’s economy to the wider world. Between them, the Rocky Mountains, Great Plains and Mississippi River basin form sharply different regions, from high western ranges to broad agricultural heartlands. Cities carry much of the national story: New York’s Statue of Liberty, a gift from France dedicated in 1886, remains an enduring symbol, while Washington, DC concentrates major federal institutions. Indigenous nations have shaped these lands for millennia, and their living cultures remain essential to the country’s identity. Find related webcams in the surrounding areas to build a fuller picture of the United States.

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