Giengen an der Brenz

Few towns in Baden-Württemberg have a history as closely tied to the manufacture of soft toys as Giengen an der Brenz. The Brenz flows through this town on the eastern edge of the Swabian Alb, placing its centre in a valley landscape below the region’s limestone plateau. Margarete Steiff began making felt elephants here in 1880, the start of a company whose button-in-ear animals became internationally known. The Steiff Museum traces that local industrial story, while the old town provides a quieter counterpoint to the brand’s global reach. Continue through nearby webcams to explore different parts of Giengen an der Brenz and the Brenz valley.

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